The Communication Process In Advertising (Business) - Creative World

The Communication Process In Advertising (Business)

Communication Process

Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication.

Effective communication is the most critical component of total quality management. The manner in which individuals perceive and talk to each other at work about different issues is a major determinant of the business success. It has proven been proven that poor communication reduces quality, weakens productivity, and eventually leads to anger and a lack of trust among individuals within the organization.

The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.

communication process

components Of Communication

The communication process is made up of four key components. Those components include;

  • encoding
  • medium of transmission
  • decoding
  • feedback.

There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver.

The Sender/Encoder

The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of the message. The sender’s experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. All communication begins with the sender.

The written words, spoken words, and nonverbal language selected are paramount in ensuring the receiver interprets the message as intended by the sender

Burnett & Dollar, 1989

Encoding

The first step the sender is faced with involves the encoding process. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as, languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand.

When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receivers knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message, is to mentally visualize the communication from the receiver’s point of view.

Medium Of Transmission

To begin transmitting the message, the sender uses some kind of channel (also called a medium). The channel is the means used to convey the message. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms such as memos, letters, and reports. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. For example, when immediate feedback is necessary, oral communication channels are more effective because any uncertainties can be cleared up on the spot. In a situation where the message must be delivered to more than a small group of people, written channels are often more effective. Although in many cases, both oral and written channels should be used because one supplements the other.

If a sender relays a message through an inappropriate channel, its message may not reach the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver’s understanding. The sender’s decision to utilize either an oral or a written channel for communicating a message is influenced by several factors. The sender should ask him or herself different questions, so that they can select the appropriate channel. Is the message urgent? Is immediate feedback needed? Is documentation or a permanent record required? Is the content complicated, controversial, or private? Is the message going to someone inside or outside the organization? What oral and written communication skills does the receiver possess? Once the sender has answered all of these questions, they will be able to choose an effective channel.

Decoding/Receiver

After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to their own set of experiences in order to make the symbols meaningful. Successful communication takes place when the receiver correctly interprets the sender’s message.

The receiver is the individual or individuals to whom the message is directed. The extent to which this person comprehends the message will depend on a number of factors, which include the following: how much the individual or individuals know about the topic, their receptivity to the message, and the relationship and trust that exists between sender and receiver. All interpretations by the receiver are influenced by their experiences, attitudes, knowledge, skills, perceptions, and culture. It is similar to the sender’s relationship with encoding.

Feedback

Feedback is the final link in the chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action. 

Even a lack of response, is in a sense, a form of response

Bovee & Thill, 1992

Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly.

Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message. Feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message. 

Feedback plays an important role by indicating significant communication barriers: differences in background, different interpretations of words, and differing emotional reactions

Bovee & Thill, 1992

Noise

The communication process is the perfect guide toward achieving effective communication. When followed properly, the process can usually assure that the sender’s message will be understood by the receiver. Although the communication process seems simple, it in essence is not. 

Certain barriers present themselves throughout the process. Those barriers are factors that have a negative impact on the communication process. Some common barriers include;

 

  • the use of an inappropriate medium (channel)
  • incorrect grammar
  • inflammatory words
  • words that conflict with body language
  • technical jargon.

Noise is also another common barrier.

Noise can occur during any stage of the process. Noise essentially is anything that distorts a message by interfering with the communication process. Noise can take many forms, including a radio playing in the background, another person trying to enter your conversation, and any other distractions that prevent the receiver from paying attention.

communication process

Successful and effective communication within an organization stems from the implementation of the communication process. All members within an organization will improve their communication skills if they follow the communication process, and stay away from the different barriers. It has been proven that individuals that understand the communication process will blossom into more effective communicators, and effective communicators have a greater opportunity for becoming a success.

Avatar

Written by

197 thoughts on “The Communication Process In Advertising (Business)

  1. Что такое гибкие кабели?
    Самый простой кабель – это одножильный провод с пластиковой оболочкой.
    Он может гнуться и сохраняет этот изгиб – если вы не делаете это слишком часто, потому что иначе провод ломается.
    Такие простые кабели используются в домашних установках.
    После установки кабель остается нетронутым в течение десятилетий.
    Такие твердые провода не подходят для многих других применений, где кабели должны быть гибкими и эластичными.
    Здесь проводники в жилах состоят из нитей – пучков тонких проволок, которые можно сгибать миллионы раз, в зависимости от конструкции, не ломая и не теряя свойств тока или передачи данных.
    Одно из самых неприятных мест для кабеля – тяговая цепь. Здесь кабели питания, сервопривода и передачи данных расположены близко друг к другу и перемещаются вперед-назад по мере работы машины.
    Иногда со скоростью более пяти метров в секунду с ускорением, превышающим ускорение силы тяжести более чем в пять раз.
    Кабели проложены в тяговой цепи таким образом, что они изгибаются только в одном направлении.
    КГ 2х70-660

  2. You actually reported this well.
    canadian viagra generic pharmacy [url=https://onlinepharmacycanadahelp.com]canadian pharmacies that ship to us[/url] online pet pharmacy

  3. Что такое гибкие кабели?
    Самый простой кабель – это одножильный провод с пластиковой оболочкой.
    Он может гнуться и сохраняет этот изгиб – если вы не делаете это слишком часто, потому что иначе провод ломается.
    Такие простые кабели используются в домашних установках.
    После установки кабель остается нетронутым в течение десятилетий.
    Такие твердые провода не подходят для многих других применений, где кабели должны быть гибкими и эластичными.
    Здесь проводники в жилах состоят из нитей – пучков тонких проволок, которые можно сгибать миллионы раз, в зависимости от конструкции, не ломая и не теряя свойств тока или передачи данных.
    Одно из самых неприятных мест для кабеля – тяговая цепь. Здесь кабели питания, сервопривода и передачи данных расположены близко друг к другу и перемещаются вперед-назад по мере работы машины.
    Иногда со скоростью более пяти метров в секунду с ускорением, превышающим ускорение силы тяжести более чем в пять раз.
    Кабели проложены в тяговой цепи таким образом, что они изгибаются только в одном направлении.
    КГ 3х1,5-0,38

  4. You’ve made your stand pretty effectively!!
    canadian pharmacies [url=https://canadianpharmacylist.com]pharmacy uk[/url] canadian pharmacy certified canada pharmacy online

  5. Seriously quite a lot of very good tips!
    how to write a good essay fast [url=https://homeworkcourseworkhelps.com]https://homeworkcourseworkhelps.com/[/url] business writing services

  6. You expressed it fantastically!
    application essays for college [url=https://writingthesistops.com]https://writingthesistops.com/[/url] best online essay writing services

  7. Awesome data. With thanks.
    personal essays for college [url=https://dissertationwritingtops.com]write a good thesis statement for an essay[/url] best online writing service

  8. Very well expressed certainly! .
    review of essay writing services [url=https://essaywriting4you.com]how to write a compare essay[/url] reliable essay writing service

  9. Incredible a lot of helpful knowledge.
    write my essay for me no plagiarism [url=https://homeworkcourseworkhelps.com]https://homeworkcourseworkhelps.com/[/url] website for essays

  10. Whoa lots of fantastic material!
    what to write a narrative essay about [url=https://englishessayhelp.com]https://englishessayhelp.com/[/url] company report writing

  11. Thanks a lot, Lots of postings!
    help with argumentative essay [url=https://topswritingservices.com]https://topswritingservices.com/[/url] cheap assignment writing service

  12. Cheers. I appreciate this.
    how to write a narrative essay about an experience [url=https://essaywriting4you.com]https://essaywriting4you.com/[/url] website that writes essay for you

  13. You actually explained it fantastically!
    narrative writing essays [url=https://theessayswriters.com]https://theessayswriters.com/[/url] business writing services

  14. Всем рекомендую этот [url=https://exchanger24.org/xchange_btc_to_sberrub/]обменник биткоин[/url] для обмена криптовалюты в России! Процесс обмена биткоин происходит от 5 до 15 минут.

  15. Terrific posts. With thanks!
    writing a literature essay [url=https://orangepornhub.com]essays about yourself for college[/url] high quality article writing service

  16. You actually stated it perfectly!
    online pharmacies canada [url=https://northwestpharmacylabs.com]canadian online pharmacy reviews[/url] canadian pharmacy viagra generic

  17. Kudos. I appreciate this!
    canadian pharmacy viagra generic [url=https://canadapharmacyspace.com]buy prescription drugs without doctor[/url] canadian viagra generic pharmacy

  18. Fantastic tips. Appreciate it.
    bad college application essays [url=https://theessayswriters.com]how to write an argument essay[/url] essays on writing by writers

  19. Когда вы боретесь с расстройством, связанным с употреблением алкоголя, вам может казаться, что конца не видно, но вы не должны страдать в одиночестве. Сегодня существует множество вариантов лечения, которые помогут вам излечиться от алкоголизма и вернуться к здоровой и полноценной жизни.
    Различные факторы, такие как история болезни, система поддержки и личная мотивация, могут сыграть свою роль в успехе вашего выздоровления. Лечение должно проходить под наблюдением группы медицинских специалистов в реабилитационном центре. По всей стране в центрах лечения алкоголизма работают профессионалы, которые проведут вас через все этапы процесса выздоровления – от детоксикации до жизни после реабилитации. Считайте их своей круглосуточной системой поддержки, которая будет радоваться вашим успехам и вместе с вами преодолевать любые трудности.
    Помните, что преодоление алкоголизма – это процесс. Менее половины людей рецидивируют после достижения одного года трезвости. Это число уменьшается до менее 15% после пяти лет трезвости. Чтобы получить наибольшие шансы на долгосрочную трезвость после завершения стационарной или амбулаторной программы, вам следует участвовать в местных группах поддержки и продолжать консультации. Лечение алкоголизма – это инвестиция в ваше будущее. Оно изменит к лучшему не только вашу жизнь, но и жизнь окружающих вас людей, таких как члены семьи и друзья.

    https://uvao.ru/trading/17858-slozhno-li-izbavitsya-ot-alkogolnoy-zavisimosti.html

  20. Cheers. Awesome information!
    how to write an introduction for a persuasive essay [url=https://homeworkcourseworkhelps.com]essay writer[/url] website for essays in english

  21. Лучшие займы онлайн https://dostupno48.ru
    от микрофинансовых организаций, моментальная выдача на кредитную или банковскую карту карточку, оформление заема высоким процентом одобрения и выдача клиенту заема уже через пару минут с помощью сервиса, возврат долга любым удобным способом на на сайте по интернету, низкие % по займу и много способов получения денежной суммы: онлайн, деньгами наличными, оплата на банковский счет, перевод на банковскую карту. Достоинства и виды займов: без отказа, краткосрочные, круглосуточные, по договору с финансовой компанией, без проверки и справок, с долгами. МКК предлагают хорошие условия кредитования для постоянных клиентов и при повторных займах. Подберите, оформите заявку на заём. Лучшие займы и ТОП-рейтинг займов для потребителей от МФО.

  22. Обучение менеджеров маркетплейсов Менеджер маркетплейсов – обучение от сайта обучение-менеджер-маркетплейсов.рф
    – бесплатные и платные курсы по работе на маркетплейсах Вавилдберрис, OZON, Я.Маркет и так далее, и получение профессии для начинающих “Менеджер маркетплейсов”, на обучении обучат аналитике, различные форматы продвижения товаров уже через короткое время, освойте популярную профессию в дистанционном формате и изучите навыки и знания маркетинге, для того, чтобы зарабатывать деньги и оказывать помощь предпринимателям; в обучении рассматривается продвижение карточек, создание стратегии продвижения, работа с поставщиками, нюансы отдельных маркетплейсов, после окончания обучения выдаётся диплом, стоимость и отзывы есть по ссылке.

Leave a Reply

Your email address will not be published.